Overview

We audit and update your websites and emails to meet accessibility standards. By improving usability for individuals with disabilities and aligning with compliance requirements, we help reduce risk while expanding your audience reach.

  • Regularly Scheduled Check-insConsistent communication a throughout support the process.
  • Managed Project RoadmapGet a clear map of targets and deadlines that is updated throughout the project.
  • Dedicated ADA ContactA single point of contact for the lifetime of your project.
  • Complete Knowledge TransferFull training and documentation for your team before close of contract.

Website Growth Stages

Find where you are
Determine what’s next

Can people find us and understand what we do?

At this stage, the website’s primary job is to establish that the business exists.

Growth Requirements

  • Domain and hosting
  • Basic website
  • Mobile responsiveness
  • Basic SEO
  • Google Business Profile
  • SSL/security
  • Basic branding
  • Contact information
  • Contact form
  • Analytics

Can the website turn visitors into leads?

The website becomes a sales and marketing asset to to convince people we’re worth doing business with.

Growth Requirements

  • Professional CMS
  • Better UX/UI
  • Case studies
  • Testimonials/reviews
  • Blog/content marketing
  • Lead forms
  • Email marketing integration
  • CRM integration
  • Conversion tracking
  • Search Console
  • More sophisticated SEO
  • Landing pages

How do we systematically turn traffic into revenue?

The website becomes a key component in your company’s customer acquisition machine to actively generate business.

Growth Requirements

  • Marketing automation
  • Advanced SEO
  • Audience segmentation
  • Retargeting
  • CRM automation
  • Lead scoring
  • Conversion optimization
  • Multiple landing-page experiences
  • Campaign-specific pages
  • Advanced analytics
  • Data layer/GTM implementation
  • Integrations with advertising platforms
  • A/B testing

What business processes can technology automate?

The website starts becoming an application that support efficient, automated process to improve customer experiences and employee output.

Growth Requirements

  • Customer/member portals
  • Account management
  • Online payments
  • Scheduling
  • E-commerce
  • Advanced forms/workflows
  • APIs
  • Database integration
  • CRM synchronization
  • Marketing automation
  • Customer data platform
  • Automated notifications
  • Personalized content
  • Internal dashboards
  • Multiple systems sharing data

Can our technology handle the business we are becoming?

At this point, the focus shifts beyond your website to all of the tools and features that connect to it (the architecture, reliability, data, and governance).

Growth Requirements

  • Scalable infrastructure
  • Advanced hosting/cloud architecture
  • CDN
  • Performance optimization
  • Caching
  • Advanced security
  • Automated backups
  • Disaster recovery
  • Monitoring
  • SSL/security
  • High availability
  • API architecture
  • Data pipelines
  • ETL
  • Cross-platform data syncing
  • Advanced analytics
  • Enterprise CRM/CDP
  • Multiple websites/subdomains

How do we use technology and data to make better business decisions?

This is the stage where technology stops being primarily about building things and starts being about optimizing the business.

Growth Requirements

  • Unified customer data
  • Advanced attribution
  • Predictive analytics
  • Personalization
  • AI-driven experiences
  • Automated decision-making
  • Experimentation platforms
  • Real-time dashboards
  • Advanced segmentation
  • Data warehouses
  • Business intelligence
  • Machine-learning integrations
  • Enterprise security
  • Governance
  • Accessibility at scale
  • Multi-brand/multi-site architecture

Related Projects

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Ready to get started?

Tell us about the projects you are working on and let’s discuss how we can assist you.