With ReferredMe, we want to create SEO pages designed to target traffic for cities, states, job types, and companies related to the jobs listed in their database. Since the ReferredMe site automatically pulls in new job related to the companies of new users, making the pages manual would have required constant upkeep. Instead, we leveraged AI to automatically generate new pages.

We created template pages for the specific categories and each template contain 3 – 5 custom content areas where the copy should be customized. We then created an automated process that queries the database for new values (i.e. new cities, companies, etc.) that don’t have an SEO page yet. Once it finds a new value it leverages AI to create copy to fill the custom content areas. By predefining what type of content goes into each section (i.e. a 3 – 5 sentence paragraph about why X city is great to live in) and how many times a keyword should be used in each section (i.e. use X city name 5 times in this section), the AI was able to produce coherent copy automatically for each section. We then simply feed the copy into the template and generated a new page.